Outreach built for VP-level candidates.
Generic sequences hit spam folders and get ignored. Majhi OS runs verified, personalised, timing-optimised outreach designed specifically for passive senior candidates — people who are employed, not looking, and highly attuned to lazy outreach.
The Infrastructure
Verification before personalisation.
Most outreach fails before it's read. Unverified emails hit spam. Incorrect contacts waste cycles. Majhi OS runs DNS/MX verification on every contact before any sequence begins — which is why reply rates improved from 14% to 35%.
Verification is not optional. It's the first gate.
DNS/MX Verification
Every contact email is DNS and MX verified before outreach begins. Invalid addresses are removed. Domain health is checked. This single step was responsible for the majority of our reply rate improvement.
Contact Accuracy
LinkedIn profile cross-referenced with email verification, RocketReach, and Skrapp data. Multiple contact paths identified per candidate — email, LinkedIn DM, referral path — with fallback sequencing.
Deliverability Monitoring
Domain warming, sending volume management, bounce rate tracking, spam complaint monitoring — all managed continuously across every active sending domain. Deliverability is an infrastructure problem, not a content problem.
The Sequence
Three touches. One system.
Every Majhi OS sequence follows a disciplined three-touch structure. Each touch has a specific job: establish peer credibility, surface relevant pain, prompt a low-friction action. No mass templates. No copy-paste.
Timing, channel, and copy are all optimised per candidate segment — based on role level, industry, and engagement signal from previous touches.
Touch 1 — Connection
LinkedIn connection request. 280 characters. Never starts with 'I'. References a specific, verifiable signal from the candidate's company or recent history. Peer tone. No pitch.
Touch 2 — Pain
LinkedIn DM, 3 days after connection. Opens with a cost-of-the-problem statement specific to their situation. Offers a relevant resource. Soft CTA. Max 150 words.
Touch 3 — Email
Day 8. Subject line specific to their situation, not the role. Opens with the 40% executive failure rate or the 50-day close proof point. CTA is a 20-minute assessment call — framed as analysis, not a sales call.
The Results
What verified, personalised outreach actually produces.
These are real outcomes from real mandates. The variance between 14% and 35% reply rates is not content quality — it's infrastructure: verification, timing, and sequencing discipline.
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